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23May

Creating An Online Customer Journey - Moving Beyond A Web Catalogue

The social distancing requirements are currently accelerating the consumer shift to online buying in all categories, and the furniture and home improvement retailers are also seeing significant increases in their website traffic. Since February, the Australian internet traffic has grown by up to 70% and, for example, online browsing of furniture increased by more than 200% (V12).  

20May

How Macy's Increased Basket Size While Reducing Floorspace With VR

Macy’s, one of the world’s leading retailers, is constantly looking for ways to develop their business by creating new and exciting customer shopping experiences.  As part of this focus on ‘What’s New, What’s Next” in retail industry Macy’s has been rolling out Virtual Reality design stations in their furniture departments since 2018 and are now offering the experience already in over 150 stores.

Learn more about Macy’s VR in-store experience and watch Macy’s CEO, Jeff Gennette, talk about their approach here.

20Apr

National Tiles Visual Home Customisation

National Tiles customers, when selecting tiling for their homes have always faced the same issues as the customers of practically all other retailers, perhaps even more so. Whilst they could see and feel the product in the shop, they often struggled to visualise what their selections would look like in their own home and ended up seesawing between the alternatives, unable to make a decision (let alone being upsold to!).

14Apr

How Japan's Largest Building Supplies Provider Moved to Cost Estimation with AR

In the housing industry, around 60,000 small to midsize housing builders are creating images and calculating the estimated cost of each project based on the requirements of home owners. Due to the huge selection of products and options, it usually takes around one week and cost for users to create images using CAD tools in addition to picking out products from multiple vendor product catalogs.

20May

VividWorks Exhibiting in AWE'17, Santa Clara June 1-2

A peek-review videos of some of the use cases Vividworks will be demonstrating at AWE'17 can be seen by clicking the images below.

Next generation of selling configurable products 

Showcasing the visualisation quality, material realism, and adjustable lighting 

HQR Materials Sample

12May

How AR Helps Lindström To Sell Its Design Mat Range

The mats make a huge difference in how people view the company’s premises and the company itself. However, when the mats should be chosen, many people find it difficult to visualize how the mats would look in the premises. Lindström’s mat selection is also so large that viewing them all, let alone comparing alternatives, is challenging for many customers. In addition to the actual product selection, the sales consultants usually spend significant time in the back-office tasks like calculating pricing and data entry.